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Bruce's
House of Baseball
Bruce's House of Baseball was a tiny shithole of a store. Even to
a child, it seemed small. Bruce, naturally, was huge, a quiet, bearded
giant whose head nearly touched the ceiling. He would stand in his
customary spot behind the fingerprint-smeared glass case and watch
us swarm in off the avenue with his balky eyes, cigarette burning
in the ashtray behind him. His white undershirt was stretched and
not quite clean, and the carpet was chewed and gritty. But the House
was full of baseball cards, and for all we cared, he could have been
set up in the men's room up the road at Bunny's Tavern.
Despite his oafish appearance, Bruce knew exactly what he was doing.
The baseball card business was peaking, transforming millions of schoolchildren
into miniature analysts whose parents paid for subscriptions to Beckett
Monthly. Bruce's was directly across the street from South Orange
Middle School, where dozens of us spent our lunches feverishly discussing
rookie cards and batting averages. His store was empty in the early
afternoons, but by three o'clock, the place was jammed, my classmates
and I clamoring to turn over the money that our parents had given
us for rectangular pizza slices and boxed milk.
For a half hour or so we would climb all over each other in our efforts
to be next in line at the box of Topps or Upper Deck packs, impressing
each other with our finds (A Brian Downing error card!) and negotiating
deals. He would stand bemusedly, cigarette in hand, and clean us out
as efficiently as a blackjack dealer, taking advantage of our queasy
need for One More Pack, one more shot at a Gregg Jeffries rookie.
When the money had made its inexorable journey from our pockets into
Bruce's worn cigar box, we would filter out in groups, broke and slightly
dazed.
This would have run its course like most Middle School fads had it
not been for the appearance of The Box. One Monday, I entered to find
my classmates, not clustered about the neat Fleer and Donruss cartons
at the counter, but on their knees in the corner, digging violently
through a large cardboard box. This development served to transform
Bruce's House of Baseball from a corner pub that poured drinks for
determined alcoholics to a full-blown shooting gallery.
The box was filled with hundreds of lucite holders. Each contained
ten cards, and each was sealed with medical tape to withstand the
daily storm of tiny hands. The cards depicted players that the discerning
seventh-grader couldn't have cared less about, bums like Paul Zuvella
or Randy St. Claire.
Occasionally, though, one of these cards carried a small white sticker,
on which "free turn" (Which entitled the bearer to another
pack) was written in Bruce's lazy, nearly illegible hand. If your
sticker said "1988 Topps", or "1990 Score", you
had won an old-fashioned pack of cards. But then there were the big
stickers, which made the head swim and the neck tighten with excitement.
"1969 Johnny Bench." "1972 Willie Mays." "1958
Mickey Mantle All-Star."
The ante had been upped enormously, and the response was immediate
and frenzied. The Box had made it possible to obtain a card that was
actually in the glass case, an area that was regarded with something
approximating religious respect. It was accessible only to the few
adults who frequented Bruce's, grown men who could afford to shell
out seventy dollars for an old Carlton Fisk card. Now we could obtain
one of those beautiful relics, and all we had to do was pony up a
dollar and "Pick a Winner," as Bruce's marker-on-cardboard
sign above the box jauntily demanded. On that first Monday, I hurriedly
gave him my dollar, pushed my way through the crowd, and snatched
my first pack, which, of course, yielded nothing.
Within the week, I had carefully adjusted my ten-dollar-a week lunch
budget to allow for the "rack packs," as they came to be
known. This early attempt at bookkeeping resulted in a balance of
zero dollars for cafeteria lunch, with ten dollars scrupulously set
aside for the big man across the street. I have no recollection of
going hungry, nor do I remember stealthily fixing myself lunch while
my parents slept. I doubt that I counted on my friends' support to
get me through, since they, too, were giving all of their lunch money
to Bruce. Those weeks, like the initial flirtations with any addiction,
were revelatory. We discovered a wide-eyed lust for The Next Thing
that we had never felt before. We were American kids, for sure, and
we had all mastered the art of pestering our parents for sneakers
and Nintendo games years before. But this was different; The Box called
out with a disturbing urgency.
The rack packs served to bring us together in a way that the old Topps
packs never had. We were now trying to achieve something meaningful.
Along with the unbelievable lows that we felt as a result of the inevitable
dry spells were some true victories. There were Paul Molitor and Ken
Griffey rookie cards, an old Warren Spahn. Perhaps the greatest win
was the 1971 Steve Garvey rookie, which Bruce himself disputed with
uncharacteristic vehemence because the winner was suspected of not
just stealing the winning pack, but shoveling handfuls of them into
his coat. In the end, Bruce handed it over, and the winner stood in
the center of the tiny store, clutching the old card for a moment
before heading back to the pile.
The baseball card industry choked itself to death by the mid-nineties,
but even if it hadn't, by then my friends and I had discovered that
there were females among us. Dayna LaConti was blossoming, and Leigh
Gaetano was beautiful and self-aware. Ohara Marcus was flat-out transcendent.
Girls like that certainly wouldn't let us grope their tiny breasts
if all we talked about were error cards and Mark McGwire. Over a period
of months, The Box went from the core of our lives to a laughable
afterthought. Blindsided by the intrusion of adolescence, Bruce gradually
became one more anonymous storekeeper on South Orange Avenue. Bruce's
House of Baseball is now a nail salon, or perhaps an Oriental rug
store. I was in high school when he closed up, but none of us ever
mentioned it. At one point, a thin man named Freddy opened his own
wormy card shop in the same spot, which didn't last long. He didn't
have Bruce's marketing savvy, but that wasn't the problem. The moment
for that sort of thing had long since passed. |
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